Cloud communication technology has become a popular acronym in business industry today.  It has opened up great opportunities for innovative business approaches. It is also changing IT landscapes for many organizations. However, many businesses are still sceptical about the efficiency, and flexibility and advantages of Cloud and are concerned about lack of tangibility that justify  moving to the cloud.

Most organizations are aiming to implement an amalgamation of on premises and public/private cloud solutions. This hybrid model looks justifiable on account of multiple reasons that vary from one organization to another. Yet , the benefits that Hybrid Unified Cloud Communication gives to theses businesses are same across organisations.


This is about Resilience, Recovery and Contingency. A: the Cloud solutions are designed to be disaster proof. The data you store to cloud servers is located in virtual spaces that are resilient to physical damage and unsecured access. B: all the data that you have in your workplaces is backed up or stored to cloud so that any physical damage of hindrance like fire, floods or power outage does not erase it. You can recover it easily. C: your business continues during failure or disaster. This is the most important aspect. The data should be readily accessible with minimum or no downtime. Hybrid Cloud  benefits are that  it interweaves contingency plans into business processes and minimizes costs associated with disaster or failure simply by virtue if letting business continue to operate in case of such events.


Business VoIP and Cloud Based services have changed capacity management practices. It has eliminated the need for high capital expenditures, infrastructure, Labour and precious time investments needed to model a new service. Hybrid a solutions deploy easy prototyping of concepts without additional expenses . It combines external resources of cloud service providers and  internal resources of the organisation to organise data, network and infrastructure that will give an enhanced speed to market. It reduces barriers like limited capacity of IT environment by deploying automated processes that can spin up new business environments to launch into new markets or launch new products into existing ones. Speed to market is imperative to business success in this digital age and a primary differentiator for businesses today.


Companies can use a hybrid cloud platform to test the waters. They can use this as first step to Cloud-All environment; a complete future vision. You can trail the capacities and benefits of cloud without bringing massive changes to work practices that might otherwise not sit well with your workforce. It is like adjusting employees step by step to Cloud technology. And the good part is cloud communications are scalable. You can scale up and down as per your business requirements and take benefit of demand driven usage; that is you pay only for what you use. Compared to cloud, IT infrastructure does not offer such scalability. Scaling up always require huge capital expenditures and scaling down makes much of infrastructure obsolete that may or may not work when you scale back again. This flexibility in cloud is a key feature that is attracting millions to it.


Cloud Communications usually require a high bandwidth connection that will automatically improve your employees work speed and mitigate issues of irregular public internet performance. Cloud also improves speed of business applications.  It improves overall performance by reducing distance based latency. Cloud servers have additional security layers, meaning your data is secured from unauthorized access and thefts. All data centres are secured physically along with logical protection that is built in system design. Although, you might argue that security levels are considerably low in public cloud data centres, most companies are already shifting to private cloud servers. Flexible design and architecture allows varying levels of access to different employees based on their roles and positions.

So this article answers your “why cloud?”. But You are advised to make an informed and aligned decision based on your unique business situations and conditions. Understand critical variables and decide what mix of on premises telephony  and cloud communication technology will suit you. Never rely on “fit to all” approach as one solution will rarely suit all businesses.